The country ranks fifth among the top ten destinations for tourism in the world, topped by Albania, Brazil, Cape Verde and Panama. Bulgaria is followed by Vanuatu in sixth, Italy, Tanzania, Syria and Japan, respectively.

"For those who looked, Bulgaria has always had its moments – in its biggest cities, on its snow-capped peaks and great-value ski fields, on its golden-sand beaches and in ancient Black Sea port towns," Lonely Planet said on October 31 2010.

"Bulgaria sometimes feels like the odd guy out in this corner of Europe. But things are changing. Now proudly part of the 21st century EU, Bulgaria has enjoyed more attention – and self confidence. Its ski slopes are de facto destinations for Europeans looking for cheaper alternatives, empty patches of lovely Black Sea beaches can still be found, and its quietly brilliant wine industry is flourishing," Lonely Planet said.